AIM
Autosport returns to competition this weekend
Debut race for new partner, Pacific Mobile™
Woodbridge,
Ontario (2010.03.01) This weekend at Homestead-Miami Speedway, AIM Autosport
will launch its 2010 racing season in the No. 61 Ford Riley at the Grand Prix
of Miami with drivers Burt Frisselle and Mark Wilkins. This will also
be the first of a two race primary sponsorship by Pacific Mobile™, a
division of Canadian based company Pacific Group™ Inc. Pacific Mobile™ specializes
in Bluetooth accessories for mobile devices.
The No 61 Ford Riley will roll off the trailer at Homestead sporting a brand
new livery designed by Pacific Group’s brand strategy and industrial
design division, Pacific Creative Group. The intricate design is quite unique
and unlike anything you would expect on a racecar. AIM and Pacific Mobile™ enlisted
the assistance of Beyond Digital Imaging, experts in vinyl wrap systems, to
take the new livery from concept to completion.
Shawn Thompson, CE0 of Pacific Group™ Companies, parent to Pacific Mobile™ recently
stated "Pacific Mobile™ is pleased and excited to have partnered
with AIM Autosport on their Daytona Prototype program; AIM is a respected top
contender renowned for their attention to detail in preparing these sleek,
prototype race cars. These are values and business practices that align nicely
with the Pacific Mobile™ brand".
“We are happy to have Pacific Mobile™ as part of our program in the
GRAND-AM Rolex Sports Car Series presented by Crown Royal Cask No 16 to start
the season”, commented team principal Willis. “We are working closely
with them on a B2B program that adds value to both our companies and we hope
this will translate into more opportunities to carry the Pacific Mobile™ logo
and livery through the rest of the season.”
The B2B initiative is part of Pacific’s business model to develop “Win-Win” partnerships
with select retailers. Professional motorsports provides access to business
leaders in distribution and industry channels that are a fit with Pacific Mobile’s
goals and AIM will utilize its racing program to reach those prospects and
develop mutually beneficial relationships.
AIM took the car to Carolina Motorsport Park (CMP) last week for some shakedown
testing. They had the advantage of Burt and Mark both racing on the new 2010
Pirelli tire during the Rolex 24 at Daytona and being able to provide additional
feedback. The test was deemed a success and drivers, crew and team principals
are all looking forward to getting to Homestead for the race this weekend.
The Pacific Mobile™ No. 61 Ford Riley is currently in Fort Pierce, Florida
being prepared for this coming weekend’s race, the Grand Prix of Miami
at Homestead-Miami Speedway on March 6th. The race will be broadcast live on
SPEED TV starting 5:00 p.m. ET. The race will also be aired live on the
Motor Racing Network (MRN) and streamed live online. For more info visit www.motorracingnetwork.com
About Pacific Mobile™
Pacific Mobile™ is a brand of products designed exclusive to support
consumers looking for affordable and user-friendly mobile device accessories.
Positioned as tech for the non-techie, Pacific Mobile™ products are ready
to capture everything mobile from hands-free legislation to listening to music
while staying in touch with your mobile communities. For more information login
and join the brand on Twitter, Facebook and YouTube or visit the official Pacific
Mobile™ website - www.gopacificmobile.com
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